إظهار الرسائل ذات التسميات tourism. إظهار كافة الرسائل
إظهار الرسائل ذات التسميات tourism. إظهار كافة الرسائل
الاثنين، 18 فبراير 2013
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Travel and Tourism in Egypt
EXECUTIVE SUMMARY
Surviving the post-revolution era
The 2011 revolution which resulted in the toppling of the country’s 40 year dictatorship led by Hosni Mubarak had a significant impact on Egypt’s tourism industry throughout the year. Visitor numbers declined by some 37% to reach close to 9 million compared to over 14 million in 2010. This has had a direct impact on all other areas, from travel accommodation to car rental, air transportation, health and wellness and tourist attractions, with value growth rates across the board declining to double digit territory. Operators introduced heavy discounts in order to lure tourists back and prices remained low at the beginning of 2012. As unrest continues in Egypt, with violence erupting again at the end of 2011, and as the country enters a transitional phase, the post-revolution era is likely to result in slow growth and a gradual return to pre-crisis levels.Outbound tourism fares better
While inbound tourism numbers have fallen strongly, outbound tourism from Egypt has fared much better, with the number of foreign trips falling by just 13% in 2011. This has helped many travel agencies to survive, with those that specialise in outbound tours faring better than others. Outbound demand was particularly high during the Hajj season, with the number of trips to Saudi Arabia peaking during this time. In addition, many wealthy Egyptians were eager to leave the country during and after the unrest also helped the travel retail and transportation sectors. However, inbound tourism remains by far the most important part of Egypt’s tourism industry and the country’s overall economy.Domestic tourism opportunities
Domestic tourism was also affected in 2011, with operators, especially hotels and other travel accommodation providers, struggling to maintain occupancy rates during the crisis. Such operators introduced very low prices which are now even affordable for domestic consumers who would not otherwise be able to stay in four and five star hotels. Hotels have therefore increased their focus on attracting domestic tourists in addition to tourists from traditional source markets such as Russia, the UK and France. However, domestic tourists are low spenders and may tighten their belts during the transitional period and in response to the economic problems in Europe, which may also end up impacting the Egyptian economy.Looking ahead: The new Egypt
One of the key considerations for Egypt going forward is to reposition the country in order to appeal to a new tourist base. For example, Egypt is now considered a “hero” and success story of the Arab Spring. As a result, industry players are focussing on luring tourists back to the country by leveraging the country’s history and heritage. In addition, landmarks of the recent revolution such as Tahrir Square are becoming increasingly appealing to tourists and are being marketed as tourist attractions in the post-revolution era.Youth groups and adventure tourism
One key area for inbound and outbound travel growth and which is likely to shape the future of the tourism industry in Egypt is adventure tourism. On the one hand, the country is home to a very large youth population, which is demanding more adventure tourism opportunities and packages. In addition, many parents are sending their children to sports camps outside the country. Furthermore, trekking and other types of adventure tourism are also increasingly in demand. On the other hand, the country itself is a notable adventure tourism destination as there are opportunities for desert safaris, diving trips and other active holidays targeting younger generations.الأحد، 17 فبراير 2013
Egypt woos eco-tourists for Sharm el-Sheikh, Project to cost $238 million over 10 years
Egypt woos eco-tourists for Sharm el-Sheikh, Project to cost $238 million over 10 years
11 February 2010
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The Egyptian holiday resort of Sharm el-Sheikh intends to slash its carbon emissions in the next decade to woo a growing class of eco-tourists, a senior government official who heads the $238 million project says. Experts welcome the plan but believe the government should also be enforcing existing environmental rules in the Red Sea resort of 62,000 hotel rooms, where dust from frantic coastal construction has been blamed for damaging prize coral reefs. Tourism is a crucial source of foreign currency and jobs in Egypt, accounting for about 11 percent of GDP. “Tourists will pick places that are environmentally friendly and taking positive steps to reduce their carbon emissions,” said Hisham Zaazou, a top official at the Tourism Ministry. The resort’s aim is to be carbon neutral by 2020, though Zaazou told Reuters in an interview: “We will not reach the zero stage by 2020, but we will be almost there.” The plan is to introduce renewable energy schemes, cut water use and improve waste management to boost the environmental credentials of a resort where sprawling concrete hotel complexes have sprung up in recent decades. Beaches and dive sites around Sharm el-Sheikh attracted 3-4 million of the roughly 12 million tourists who visited Egypt last year, Zaazou said. “Sharm is a lab (laboratory) … and once it succeeds, we will replicate the project elsewhere.” Work on the green initiative starts this month and six small projects should be completed by the end of 2010. Among these early programmes will be new diving restrictions to help preserve damaged reefs and the powering of some street lights with solar energy. Longer term, the aim is to use wind and solar energy to power more of the resort. Other plans, still being drawn up, include using electric boats and hybrid buses. “What gives this immediate urgency is … the buzz word, climate change,” Zaazou said. A 2008 U.N. report said travel and tourism contributed about 5 percent to global greenhouse gas emissions. Much of the blame has been put on air travel, the way most tourists reach Sharm el-Sheikh on the Sinai Peninsula’s tip. Egypt could itself be one of the countries worst hit by climate change. Most of its 77 million people are crammed into the low-lying Nile Valley and Delta, the country’s agricultural heartland. Zaazou said the project would cost about 3 percent of the resort’s annual revenues and the aim was for private investors to meet 48 percent of this. “We are trying to entice the private sector to move in this direction,” he said. He said several banks had indicated they would help with finance and some hotels were looking at putting in place energy saving schemes in their complexes. Some people feel the project is a good idea, but say the government could increase its impact by enforcing existing environmental protection rules. Sherif El-Ghamrawy, owner of an ecological tourist lodge north of Sharm el-Sheikh, said the government needed to convince private firms that protecting the environment was good business and should enforce environmental codes more firmly. Hesham Gabr, head of the Diving and Maritime Activities Chamber, echoed those comments, saying: “Today, the simplest of problems go unsolved … Any agency in a position to enforce regulations is either absent or overloaded.” Zaazou said the environment had been damaged by the rush to develop the resort, but the ministry was taking firmer action, including a decision in 2009 to halt new construction.
By Dina Zayed, Reuters
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